As to information system, "if we build it, they will come" does not work. Its result is wasting money. But, in reality, it is being repeated. The point of the problem is that the methodology of design is seriously lacked there.
Information system design is an organization design — design of organization shift. It is to conform the information system and the members' dirversity to each other. And the point is the activation/release of individuals diversity, because (1) individuals dirversity is the moment of organization shift and (2) activating/releasing individuals diversity is the manner of organiztional 'well-being'.
The 'web-based' is a potent means/solution for activating/releasing individuals diversity. It should be asserted because we are still far from using the most of the power of 'web-based'.
Key words: information system design, organization design, diversity of individuals, release of diversity, well-being