In general, the organization development is primarily for the members' development. Otherwize, in what sense can we say "development" about organization ?
If we seems to be working for the sake of organization, the organization surely mal-working. We must start correcting the manner organization functions.
The culture is made of individual's will/awareness/attitude and orgnizational tradition/standard/policy. They intensify to each other. When it becomes required to shift the culture, the shift must be done at the both sides of individuals and orgnizational tradition.
Thus, introducing an information system requires, if not members' support and cooperation, definite meaning toward members. The condition that members are ought to be demanded their support and cooperation is that the information system is for organizational=personal development. Members' disapproval/not-cooperative is reasonable if the information system is not concord with members' personal development.
The information system designer must see the larger picture in order to vision an effective system. One of the prime picture is of constituents' personal development.
What is the goal of this personal development? I say it is a "well-being" — the meaning of "well-being" varies individual by individual.
Here, our priority is the quality of 'personal development', not the convenience about cost or spec of the system.
The fundamental challenge for organizatonal information system is to contribute to the invention and design of cultures in which staff can express themselves and engage in personally meaningful activities.
In this sense, any organizational information system is based on making members' information communication easy, quality and effective (enlargement of members' power for information communication).
In reality, it is common for us to do a job without thinking of its true meaning, or the true reason why we must do it. It is easy for us to accustom ourselves to working for the 'apparent' organization development. We rarely stop to ask : "What is this 'apparent' organization development, for us and the organization itself?". Thus, critics point that 'urgent' and 'important' are different. Or, the difference between 'short-sighted' and 'far-sighted' is emphasized.
The information system designer considers the meaning of a system from the standpoint of "organization development for personal development". S/he takes precautions against using such words as "effective" or "efficient" without reflecting their essential meaning in a given situation. S/he stops to ask : "What is this organization development for ? What is my working as a information system designer for?"
The contribution of infrormation system to the organization=personal development is basically of the following scheme : The information system helps us at (1) quality production and (2) improvement of our experience, by bringing us in (3) efficiency.