Content authors are one of the most important, if not the most important, contributors to the usefulness of organization information system.
In order to help content authors, a sort of systems called content management systems (CMS) is developed/produced. But it does not seem to become a solution. It entails an antinomic problem of balancing between functions and usabiltiy.
Indeed, CMS is usually made functionally-full-equipped and, therefore, becomes cumbersome to use. Content authors would battle with CMS. It results in a shift of focus from creating content to learning how to master the CMS.
I insist that it is better for content authors to start mastering basic skills of Web contents making/management, acknowledging them as requisite media literacy.